The Movie Exhibition Industry 2011 Essay - 1196 Words

MGMT-780-623 - Week 3 Assignment The Movie Exhibition Industry: 2011 SWOT Analysis Strengths Internal – new digital technology with 3D optional feature, buildings (whether rented or owned) are large (most are multi and megaplex style) External – leverage in both the concession industry and the distribution industry Weaknesses Internal – rely on concessions and advertisements, concession pricing, experience largely the same as every competitor External – content, consumer income, marketing of movies relies on studio production companies, split sales with distributors Opportunities Internal – content choices, experience, concession options External – growing middle class, rebound from recession Threats Internal –†¦show more content†¦Strategically choosing content that people can identify with or that tells a particularly interesting or horrific true story can do just as well as the big Hollywood productions. Independent films are becoming increasingly more popular and often rival mainstream movies at the box office when they are coupled with decent funding and distribution.1 The Indie Film Movement of the 1990’s is still strong and many artists seek to escape from the control of studio production. This means more content is available than ever before and this means more choices for the exhibitor. A second way for a company to create a competitive advantage in the movie exhibition business is to offer an outstanding customer experience. Customer experience is something that is intangible and cannot be easily duplicated by competitors. Let’s examine the current experience for a customer in a movie theater. The ticket price is high, the concession offerings are few and over-priced, the seats are uncomfortable, the advertisements before a movie can sometimes last 15 or 20 minutes, the other patrons as well as the staff are often rude, the glow of cell phones is almost impossible to ignore, and most movies are all special effects with nearly no substance. Why on earth would anyone pay to go to the movies? I have not paid to go to the movie theater in several years. Not because I can’t afford to go, but because of the terrible experience I have while I’m there. For me, spendingShow MoreRelatedThe Movie Exhibition Industry 20111172 Words   |  5 PagesBusiness Strategy 491BMAL November 10, 2013 The Movie Exhibition Industry: 2011 What can exhibitors do to improve their performance? To reverse the downward trends in attendance? To improve their profitability at a time when the studios, relying on the box office more than ever, are increasingly looking internationally? Let’s start with a SWOT analysis of the local exhibitor: SWOT Analysis Strengths * Offer a product that is still relatively affordable for families and patrons * ProductRead MoreFilm and Movie Industry1612 Words   |  7 Pages2013 The Movie Industry in 2008 (Case A amp; B) MBA Student: Waseem Hasan Ismail Submit to: TAGSB Administration 27 February 2013 Table of Contents Introduction 3 The Movie Industry in 2008 (Case A) 4 PESTEL Analysis – External Environmental 4 Porter’s five Analysis 4 Profitability Model for movie theaters 4 Key strategic issues facing movie theaters 4 Strategic actions that exhibitions might consider 4 The Movie Industry in 2008 (Case B) 4 Outlook for the movie industry improvedRead MoreCase Study Movie Exhibition Industry Essay1529 Words   |  7 PagesStrategic Analysis of Movie Exhibition Industry By: Kim Saline February 24, 2010 Objective: To provide an analysis and make recommendations to increase revenue in the movie exhibition industry. 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Television plays an increasingly important role in film exhibition thanks to the emergence alongside traditional broadcast channels financed by advertising and/or license fees, of encoded channels for which a charge is made and whose arrival has been made possible by the development of cable andRead MoreThe Effect Of Convergence On The Cinema Industry1459 Words   |  6 PagesINTRODUCTION: The cinema industry was the premier industrialized form of mass entertainment to be introduced to the world by mankind. Back in the earliest years of the 20th century, going to a theatre was considered an elite thing. It’s growth sprouted across the western countries as the most rapidly increasing profitable industry, even during the war times (Wright, 2012). For more than a century, it has served as a social hub. As we entered into the modern era, the cinema industry had to adhere withRead MoreHistory of Film Exhibition Prior to 19272673 Words   |  11 Pagesstage), movie exhibition in the United States was still growing into the massive industry it represents today, and it reflected in the films being produced. By examining the history of film exhibition prior to 1927 in general, and the experiences of Denver and New York in particular, it will be possible to understand how the mediums nearly thirty-year existence prior to sound was characterized by a chaotic, open-ended exhibition system that nevertheless predicts the gradual takeover of exhibition byRead MoreImpact Of Digital Media On Cinema1690 Words   |  7 Pagesand distribution (Bolin 2007; Tryon 2009; Dixon Foster 2011). These changes can be observed through the ways films are promoted and exhibited have also been affected by the use of digital media. The following sections will provide a detail analysis of these changes. Tryon (2009) examines the transformation of cinema to the digital form. The proliferation of new portable technologies sparked the debates about the changes in the film industry. On the one hand, there are concerns that digital mediaRead MoreThe Indian Film Industry2071 Words   |  9 PagesThe Indian Film industry is largely a commercial industry with no state subsidies being provided. 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TheRead MoreMovie Exhibition 2013 Avengers6511 Words   |  27 Pagesposition in this industry? Support your answer by conducting PESTEL and Five-Forces Analyses. †¢ How could a company operating in this industry react to the identified challenges? †¢ How does the structure of the industry affects profits? The Movie Exhibition Industry 2013 IT IS APT that 2012’s top-grossing ï ¬ lm was The Avengers, because movie studios and exhibitors sought to avenge a dismal prior year at the box ofï ¬ ce. Domestic box ofï ¬ ce receipts climbed 6 percent from 2011 to a record—setting