The Movie Exhibition Industry 2011 Essay - 1196 Words

MGMT-780-623 - Week 3 Assignment The Movie Exhibition Industry: 2011 SWOT Analysis Strengths Internal – new digital technology with 3D optional feature, buildings (whether rented or owned) are large (most are multi and megaplex style) External – leverage in both the concession industry and the distribution industry Weaknesses Internal – rely on concessions and advertisements, concession pricing, experience largely the same as every competitor External – content, consumer income, marketing of movies relies on studio production companies, split sales with distributors Opportunities Internal – content choices, experience, concession options External – growing middle class, rebound from recession Threats Internal –†¦show more content†¦Strategically choosing content that people can identify with or that tells a particularly interesting or horrific true story can do just as well as the big Hollywood productions. Independent films are becoming increasingly more popular and often rival mainstream movies at the box office when they are coupled with decent funding and distribution.1 The Indie Film Movement of the 1990’s is still strong and many artists seek to escape from the control of studio production. This means more content is available than ever before and this means more choices for the exhibitor. A second way for a company to create a competitive advantage in the movie exhibition business is to offer an outstanding customer experience. Customer experience is something that is intangible and cannot be easily duplicated by competitors. Let’s examine the current experience for a customer in a movie theater. The ticket price is high, the concession offerings are few and over-priced, the seats are uncomfortable, the advertisements before a movie can sometimes last 15 or 20 minutes, the other patrons as well as the staff are often rude, the glow of cell phones is almost impossible to ignore, and most movies are all special effects with nearly no substance. Why on earth would anyone pay to go to the movies? I have not paid to go to the movie theater in several years. Not because I can’t afford to go, but because of the terrible experience I have while I’m there. For me, spendingShow MoreRelatedThe Movie Exhibition Industry 20111172 Words   |  5 PagesBusiness Strategy 491BMAL November 10, 2013 The Movie Exhibition Industry: 2011 What can exhibitors do to improve their performance? To reverse the downward trends in attendance? To improve their profitability at a time when the studios, relying on the box office more than ever, are increasingly looking internationally? Let’s start with a SWOT analysis of the local exhibitor: SWOT Analysis Strengths * Offer a product that is still relatively affordable for families and patrons * ProductRead MoreFilm and Movie Industry1612 Words   |  7 Pages2013 The Movie Industry in 2008 (Case A amp; B) MBA Student: Waseem Hasan Ismail Submit to: TAGSB Administration 27 February 2013 Table of Contents Introduction 3 The Movie Industry in 2008 (Case A) 4 PESTEL Analysis – External Environmental 4 Porter’s five Analysis 4 Profitability Model for movie theaters 4 Key strategic issues facing movie theaters 4 Strategic actions that exhibitions might consider 4 The Movie Industry in 2008 (Case B) 4 Outlook for the movie industry improvedRead MoreCase Study Movie Exhibition Industry Essay1529 Words   |  7 PagesStrategic Analysis of Movie Exhibition Industry By: Kim Saline February 24, 2010 Objective: To provide an analysis and make recommendations to increase revenue in the movie exhibition industry. Overview: Ticket sales for movie theaters are at their lowest point since 1996. With the core demographic group expected to grow slower than the US population and with technological advances growing at speeds faster than the industry can keep up, ticket sales will continue to decline if the currentRead MoreMovie Analysis : Film Exhibition Platforms2434 Words   |  10 PagesC. Competitor Analysis Film Exhibition Platforms With the advance of technology, in addition to the traditional distribution of films in cinemas, television and video are now also available to producers. Television plays an increasingly important role in film exhibition thanks to the emergence alongside traditional broadcast channels financed by advertising and/or license fees, of encoded channels for which a charge is made and whose arrival has been made possible by the development of cable andRead MoreThe Effect Of Convergence On The Cinema Industry1459 Words   |  6 PagesINTRODUCTION: The cinema industry was the premier industrialized form of mass entertainment to be introduced to the world by mankind. Back in the earliest years of the 20th century, going to a theatre was considered an elite thing. It’s growth sprouted across the western countries as the most rapidly increasing profitable industry, even during the war times (Wright, 2012). For more than a century, it has served as a social hub. As we entered into the modern era, the cinema industry had to adhere withRead MoreHistory of Film Exhibition Prior to 19272673 Words   |  11 Pagesstage), movie exhibition in the United States was still growing into the massive industry it represents today, and it reflected in the films being produced. By examining the history of film exhibition prior to 1927 in general, and the experiences of Denver and New York in particular, it will be possible to understand how the mediums nearly thirty-year existence prior to sound was characterized by a chaotic, open-ended exhibition system that nevertheless predicts the gradual takeover of exhibition byRead MoreImpact Of Digital Media On Cinema1690 Words   |  7 Pagesand distribution (Bolin 2007; Tryon 2009; Dixon Foster 2011). These changes can be observed through the ways films are promoted and exhibited have also been affected by the use of digital media. The following sections will provide a detail analysis of these changes. Tryon (2009) examines the transformation of cinema to the digital form. The proliferation of new portable technologies sparked the debates about the changes in the film industry. On the one hand, there are concerns that digital mediaRead MoreThe Indian Film Industry2071 Words   |  9 PagesThe Indian Film industry is largely a commercial industry with no state subsidies being provided. India is currently the world’s largest producer of films producing more than a 1000 films annually in 52 languages, selling more than 3.7 billion tickets worldwide and having over 400 production houses situated locally. 1288 films were released in India in 2009 (Central Board of Film Certification 6), compared to the USA, which released slightly more than half of India’s figure at 677 films (EuropeanRead MoreOverview of the Australian Film Industry1403 Words   |  6 PagesAustralian Film Industry 1 Era before World War I Australian film industry had good and bad times or boom and bust (Stratton, 1990) in period of last 100 years and that is why it can be called a fragile industry. If we look at the history, era before 1914, we find out that Australia was counted as one of the biggest film making countries of the world. This Australian film industry took the honor of being first to produce worlds first feature film in 1906, The Story of the Kelly Gang. TheRead MoreMovie Exhibition 2013 Avengers6511 Words   |  27 Pagesposition in this industry? Support your answer by conducting PESTEL and Five-Forces Analyses. †¢ How could a company operating in this industry react to the identified challenges? †¢ How does the structure of the industry affects profits? The Movie Exhibition Industry 2013 IT IS APT that 2012’s top-grossing ï ¬ lm was The Avengers, because movie studios and exhibitors sought to avenge a dismal prior year at the box ofï ¬ ce. Domestic box ofï ¬ ce receipts climbed 6 percent from 2011 to a record—setting

Essay on Smoking Risks - 1748 Words

nbsp;nbsp;nbsp;nbsp;nbsp;One of the most popular habits in today’s society is smoking. Yet each year, cigarette smoking kills more Americans than AIDS, alcohol, car accidents, homicides, suicides, illegal drugs and fires combined. Smoking is an extremely bad pastime, practiced for centuries, for an individual’s health and those surrounding him/her. People start for many different reasons and get addicted to the nicotine in cigarettes. Smoking cause many fatal diseases, but help is available to those who seek it. Cigarette smoking is a disgusting and unhealthy habit. History of Smoking nbsp;nbsp;nbsp;nbsp;nbsp;Smoking is defined as the action of inhaling tobacco from a pipe, cigar or cigarette. It has been practiced for 100’s of†¦show more content†¦In recent years it has been proven that the only thing smoking does is threaten a person’s life. There are many hazardous ingredients in cigarette tobacco. Some of the ingredients are poisonous and addictive. Cigarette smoke produces thousands of chemicals that are hazardous to a smoker’s health. There are over 4000 chemicals produced by a burning cigarette. At least 200 chemicals are known to be poisonous to people health. Filters help to block and reduce some of the chemicals, but they will not stop them completely. nbsp;nbsp;nbsp;nbsp;nbsp;Nicotine is the most addictive ingredient and also one of the most dangerous ingredients in cigarette tobacco. Cigarette smokers are addicted to the nicotine in cigarettes as a drug-addict is addicted to heroin or cocaine. When a person smokes a cigarette the body reacts immediately to the chemical nicotine. It requires less than 10 seconds for inhaled nicotine to reach the brain. Nicotine begins to effect a smoker’s blood pressure, the flow of blood from their heart, the heartbeat and breathing rate. Cigarette smoke also contains carbon monoxide, the same poisonous gases released from a car exhaust pipe. Carbon monoxide is a colorless, odorless highly toxic gas that reduces the amount of oxygen the blood can carry. Combined with the effects produced by the nicotine, it creates an imbalance in the demand for oxygen by the cells and the amount of oxygen the blood is able to supply. In this case, carbonShow MoreRelatedThe Risks And Disadvantages Of Smoking1485 Words   |  6 PagesThere are too many people in society who decide to pick up smoking because it looks cool. They haven’t done any research as to the negative effects of such a habit. I’m here to provide them with all the information they need to make an informed decision. For my IB project I decided to do a presentation full of information about the risks and disadvantages of smoking. The information ranges from the cost of smoking, to the effects it can have on finding a significant other. The presentation i s brokenRead More The Health Risks of Smoking Essay658 Words   |  3 PagesThe Health Risks of Smoking Every year nearly one in every five US deaths are related to cigarette smoking, that means that every year 440,000 people alone die from cigarettes. Deaths caused by alcohol, car accidents, suicide, AIDS, homicide, and illegal drugs combined are actually less than the number of deaths caused by cigarette smoking. Being the grandchild of a grandpa who died of lung cancer from smoking, I know and understand what cigarette smoking can do. Tobacco smoke is a mixtureRead MoreShould Smoking Be A Health Risk?1819 Words   |  8 PagesResearch Paper Have people told you, smoking is bad for you or bad for the environment, but just left you there and did not explain why? Cigarettes have been a major problem ever since they were created and have caused harm to everywhere the wind takes it. The smoke from that cigarette can cause very bad damage to perSonal objects like walls or electronics over time. That little white stick of tobacco has caused billions of dollars in damage and health costs, which does not help the state sRead MoreSmoking Is The Risks To Teenagers Essay1626 Words   |  7 PagesSmoking: The Risks to Teens Millions of Americans all over the world make the hasty decision to try their first cigarette before the legal age. Many kids think smoking looks like a cool and exciting new experience to try, but they do not realize how smoking takes a toll on not only the body, but everyone and everything around them. Unfortunately, the choice to smoke as teens impacts the rest of their life. Many adolescents start smoking before the legal age. In high school, teens feel like theyRead MoreThe Risk Factor Of Cigarette Smoking983 Words   |  4 Pages The extent of correlation concerning an individual conduct and wellbeing is daunting. I chose to address behavioral risk factor of cigarette smoking. Cigarette smoking is the leading preventable cause of mortality that is responsible for nearly six million deaths worldwide and over 400,000 deaths annually in the United States (World Health Organization, 2011; Chandora, Whitney, Weaver, Eriksen, 2015). I reside in state of Georgia. According to Centers for Disease Control and Prevention (CDC,Read MoreHealth Risks of Smoking Essay678 Words   |  3 PagesHealth Risks of Smoking According to the American Cancer Society, one in five deaths in the United States is a result of tobacco use. This statistic translates into over 400,000 smoking related deaths in the United States each year. From these two statistics alone it is obvious that smoking is bad. It is an epidemic that has been plaguing the United States since early settlers began growing the â€Å"stinking weed.† Earlier in the century people weren’t aware of the effects of tobacco, but nowRead More The Health Risks of Smoking Cigarettes Essay1400 Words   |  6 PagesHealth Risks of Smoking According to Global Smoking Statistics, 80,000 and 100,000 youths start smoking everyday. Smoking is everywhere, in shops, restaurants and malls. Smoking can be controlled if the right steps are taken. If you walked around downtown Fort Collins, the odds are good that you will encounter a smoker. The negative effects of smoking outweigh the positive effects of smoking yet people still do it. There are ways to quit that can make your life better if you smoke. Smoking goesRead MoreHealth Risks Between The Smoking Of Cigarettes And Hookahs1122 Words   |  5 PagesThe purpose behind this paper is to analyze the major differences and health risks between the smoking of cigarettes and hookahs. There are a plethora of research documents regarding the similarities and differences between the hookah and conventional tobacco products such as cigars or cigarettes. This paper will simply display research regarding each of the previously mentioned smoking mediums, and strive to determine fact from perceived fact. The hookah (water pipe figure 1) originated inRead MoreThe Relationship Between Cigarette Smoking And Novel Risk Factors For Cardiovascular Disease704 Words   |  3 PagesRelationship Between Cigarette Smoking and Novel Risk Factors for Cardiovascular Disease In The United States In a study of the general population of the United States, over 17,000 individuals were examined on the relationship between cigarette smoking and the levels of homocysteine, fibrinogen, and serum C-reactive protein. Cigarette smoking and cardiovascular disease have been linked and the topic has not been studied much. Cardiovascular disease was the cause of death in 40% of the United StatesRead MoreCigarette Smoking Among Adolescent Australians And The Risks That Come Along With It1808 Words   |  8 PagesIn this investigation I have explored cigarette smoking among adolescent Australians and the risks that come along with it. To help highlight the impacts and the consequences that can come later, I have acquired the latest statistics and data to raise the concerns that can come from the use of tobacco. With my findings I will display the key factors that often sway an adolescent into smoking cigarettes along with the impacts that cigarette smoking can have on friends, family, the community and finally

Indian Beer Industry †Oligopoly Free Essays

Economies of scale: The increase in  efficiency of production  as the number of goods  being produced increases. Government policies: restrictions on advertising leading to surrogate ADVT. , polic ies which make it difficult for expansion of companies. We will write a custom essay sample on Indian Beer Industry – Oligopoly or any similar topic only for you Order Now Access to distribution channels: cost of distribution in this industry needs to be looked at logically. If firms in this industry carries significant costs from distribution which are then reflected in their prices to customers, the customers will choose the competition. Suppliers product differentiation/ SWITCHING COSTS OF BUYERS: the development of new products that may create a new demand or create repeat customers is always a key success when in a competition. Exit barriers: Typical barriers to exit include highly specialized assets, which may be difficult to sell or relocate, huge exit costs, such as asset write-offs and closure costs, and inter-related businesses, making it infeasible to sell a part of it. Another common barrier to exit is loss of customer goodwill. Buyers switching costs: n order to remain competitive, companies in this sector must make their products readily available and accessible to their customers or they will go with the competition. Advertising: when everyone’s advertising in the industry is d same, its easy for companies to get lost in the mix. However by staying on top wid interesting and new ways to promote a product, people remember that product better. Importance of a specific product to a customer: An imp c ompetitive advantage that ensures that customers will be less likely to switch to another company for a similar product. BUYERS USE OF MULTIPLE SOURCES: urchasers regarding the selection of suppliers (sources), e. g. the use of a single or two or more (multiple) sources. {Considers the justification of either method in the context of reducing the uncertainty (risk) of a particular purchase. Illustrates the marketers view of sourcing and the differing sales tactics employed according to the suppliers’ preferences. Concludes that purchasers should examine uncertainty buying-selling situations (UBSS) objectively with regard to their own organizations’ need criteria, e. g. cost and timeliness, this determining the relevant sourcing policy}. Demand and supply curve: demand for beer increases at all prices 1. Initially in equilibrium with P1 and Q1. 2. A non-price determinant of demand (availability of complement goods) has changed: the demand curve shifts out from D0 to D1 At the initial price level there is excess demand with quantity demanded rising above the quantity suppliers are willing to supply at price P1 (? 2. 50) 3. The market price responds to excess demand by increasing. This causes demand to contract again (movement back up the demand curve), but also supply to expand (movement down the supply curve) 4. The new equilibrium is reached where supply and demand are equal at the higher price P2 (? 3) and Q2 (50 bottles) One of the reasons for higher sales of beer in South-India is the hot and humid climate for around 10 months. Due to this people consume beer all throughout the year increasing the volumes. As the figures suggest, thehot states contribute most to the revenues generated from the beer sales. (See Exhibit 15) . Hence we conclude that the overall market in India is highly diverse and for each region different strategy needs to be employed. How to cite Indian Beer Industry – Oligopoly, Essay examples

The Potential merchandising opportunities Samples for Students.

Question: Discuss about the Social Networking with Electronic Commerce ? Answer : Introduction In present scenario, the users of internet look for, communicate and share data by the means of various social networking websites for example, Facebook, Twitter, You Tube etc. By sharing information over these sites there is development of trust based relationship among the individuals. Number of theorists believes that expanding the aspects of social networking with electronic commerce will help in improving the trust among the various online transaction partners and it will allow attainment of higher economic value (Liang and Turban, 2011). The expression social commerce (SC) has been derived from the definitions of ecommerce and social networking. Social electronic commerce can be understood as the accomplishment of the e-commerce transactions and activities by the use of web software and social media. Thus, Social electronic commerce can be regarded as a subset of social networking and e-commerce which enhances the use of social media for assisting the customers in their commerc e related activities and transactions. Though, the social electronic commerce is regarded as a new phenomenon and it so keep on emerging day after day as well as has fetched the attention of the researchers across the globe. The purpose of this paper is to analyses the current stature of social electronic commerce and the associated opportunities and challenges of the social e-commerce (Pavlou, 2003). Literature review With increased diffusion of social e-commerce in the lives of people and the business organisations, there has been offered numerous research opportunities both from a practical as well as theoretical point of view. In such an innovative form of business facilitated by the use of social media, both the organisations and the consumers take advantages. The customers are empowered with more know ledged and informed buying by the other consumers (Turban, et al., 2003). The organisations achieve higher earnings by the positive recommendations made by the existing customers for attracting the new and potential customers. In particular, the primary attention will be on the various studies, researches and articles describing the various aspects of social electronic commerce and the associated opportunities and challenges of the social e-commerce in an organisation. In this manner, it will be possible to probable to summarize the present evidences considering the social e-commerce and outlini ng some of the open challenges (Yang, et al., 2012). With the rise of various so vial media channels, there is spending of more time over the use of the social media. Because of the strong advent of the social media and networking sites, the voice of the customers has raised and became much stronger than earlier. In the past, the sales were used to be a result of the vast messages spread by the means of advertisements; they are now more reliant upon the customer relationship building. But in the world of social e-commerce, fetching and impressing new and potential customers have become less significant as the organisations emphasis more upon the longtime customer value, customer relationship and ongoing engagement (Wu, et al., 2015). In numerous studies, the researchers have focused upon the numerous opportunities present in the social e-commerce. These opportunities include the Potential merchandising opportunities. The social e-commerce allows the vendors or the organisations to develop their pool of the potential buyers by up surging the volume of various e-commerce transactions and activities (Wang and Zhang, 2012). It is usually recognized that withy the increase in the customer loyalty there is enhancement in the growth and profits of the organisation. The researchers also emphasizes upon the other opportunities of social e-commerce which includes Improved external and internal advertising and communication. The effective advertising is one of the major sources of revenue and profit generation and it is used as a vital part of number of social e-commerce sites. The potential of the market is amplified by the various social networking sites which allow the organisations to rapidly reach extended pool of pote ntial buyers and several product sites. In concern with the internal advertising process, the customized and tailored advertisements appear to the users are generally based on their particular likes and interests by the profiling done with the help of the social e-commerce (Vajapeyajula, Radhakrishnan and Varma, 2015). The next opportunity discussed by the theorists is the Robust consumer influence by the recognized individuals. The influence of one consumer on another consumer is much higher than the influence of the sellers. In certain cases, the online buyers usually wait for the responses and the opinions of the early users before making a buying decision for reducing the risk of purchasing new and unknown merchandise (Seedorf, et al., 2014). The next opportunity is, Increased trust, intention to purchase and social presence. The social presence is of vital significance and importance to the e-commerce websites because of the impersonal and cold nature of the simulated and virtual environment of the social world (Frutos, Giones and Miralles, 2014). Furthermore, the presence of trust shows a positive impact on an individuals intention of engagement with the social e-commerce. In practice, there must be integration of the social plugins with the e-commerce platform which can enhance the perceived trust, purchasing intention and social presence of the online customers. The next opportunity is, Economic development of the already present social e-commerce. The services of social e-commerce are booming across the globe. It has practiced extended growth, fascinating a large number of the customers and the organisations. As a result, there is achievement of increased and continuous economic development (Salvatori and Marcantoni, 2015). Another opportunity is, reduced initial fixed costs. The features of the social e-commerce permit the organisations to incorporate this form of platform with squat initial fixed costs. The next opportunity focused by the researcher is, Easy update of product via social media. This was considered as an opportunity because the vendors or the organisations can update the information of the products and also its associated relevant media over the social networking sites with fewer efforts, particularly if matched to the conventional shopping, therefore it is helpful in offering the customers with the latest fashions and trends regarding the merchandises and the products (Baghdadi, 2013). Another opportunity is, Improved market trends prediction. It is one more primary reason for implementing the social e-commerce technology in the business operations. The social networking sites helps in developing the social interactions, which emphasis the customers to maintain, foster and cultivate th e online associations, it is an important and vital predictor of the purchasing behaviour and patterns of the consumers. Next opportunity is, Better approachability of the network shops. In the marketplaces of social e-commerce, the expanded networks can make the shops more approachable to the potential buyers, thus, it helps in improving the business of the resellers. Also, the shops are much more probable to be discovered by the browsing consumers (Huang, Yoon and Benyoucef, 2012). Another opportunity of social e-commerce is, Increased accuracy level of the recommender system. For attaining improved incorporation of the recommender system, it is essential to offer an advanced and efficient user tracking. The identification of the activities of the buyers over the social networking services offers the social e-commerce an opportunity for creating more customized offers and supports the clients for coping up with the wide informational loaded issues which occurs on a continuous basi s in the social e-commerce businesses (Lee, et al., 2006). Numbers of researchers and analysts have given their arguments which oppose the benefits and advantages of social e-commerce, as they are more focused upon the numerous issues and challenges which are prevailing in the social e-commerce applications. The first challenge discovered is, The development of the feasible business models. The organisations which are small in nature have to encounter a potential challenge related to funding because of the basic revenue needs required for supporting a wide social e-commerce initiative (Linda, 2010). To implement an efficient and successful social; e-commerce, an organisation must grasp the correct combination of the strategic direction, technical process and financial resources. The capital needed for implementing the changes is extremely high for validating the requirement of change and usually the small scale organisations does not have huge investments for implementing such technologies (Lu, Fan and Zhou, 2016). The next challenge is, Development of the new theories. The diversity of the new technological challenges for the social e-commerce necessitates the development of the new and innovative theories. Therefore, the social e-commerce is fetching increasing attention from the industry and the academic for the development of the innovative technologies and theories for understanding the behaviour of the users in regards with the social media (Cecere and Owyang, 2010). Another challenge encountered is, Work and time to manage and implement social e-commerce. For implementing a social e-commerce platform, the organisations are required to spend resources and time to find the required assets and to manage the internal organisation. Presently, the need to work rapidly and evolution of the global crisis prevents the resources from being intended to the incorporation of the social e-commerce platforms. The next challenge is, Some features occurring as initially challenging for use. It is analyze d that the features of social e-commerce can be challenging and difficult for the customers to use, particularly if they are innovative and are not the intuitive tools (Nadeem , et al., 2015). Another challenge or problem is, Popularizing the new platform. There has been a significant increase in the number of social e-commerce platforms, and in that case it becomes difficult for the organisations to fetch the attention of the adequate number of the customers (Salvatori and Marcantoni, 2015). The next major challenge is of, Privacy or Security. It is widely researched and identified that that the social networking websites and the social e-commerce platforms are frequently the sufferers to the social engineering outbreaks. Thus, the illegal activities such as disclosing or sharing of the sensitive and confidential information on publically approachable or even internally shared workstations may result in invasion of the privacy and security breaches (Ronca, Calvanese and Birtolo, 2013). Another challenge is, Less control over the social networking sites which are external. Relying completely upon an outward social network is not at all safe and it can be justified with various explanations. For example, at the time of issue of server getting down of the social network, the organisation and the business may face the potential threat of losing their online sales because of this issue (Fija?kowski and Zatoka, 2011). Another challenge in social e-commerce is, Capturing the right user associations. At the time of conducting the analysis of the social network, it is essential to engage to the challenge of acquiring the customers relationships via identification of their mutual interest. The explicit association between the customers just demonstrates the part of the associations; in fact, most of the users who have mutual interest are associating with each other just in an implicit manner. Therefore, it is complex and hard to attain the correct and appropriate user relati onships (Salvatori and Marcantoni, 2015). Conclusion This paper offers the outcomes attained from a systematic review of the diverse literature available on the subject of social electronic commerce. The literature was based upon the various journals, books, articles and paper of various researchers focusing upon the application of social e-commerce. From the literature obtained, it can be perceived that the subject of social e-commerce is fetching increasing interest from the society and the theorists. It has also analyzed that the organisations should implement the social e-commerce platform, offering the technological aspects which permit the product suggestion and the customer interaction. By such things the organisations can attain huge economic growth. From the various literature, there has been identified several challenges in the implementation of the social e-commerce which can further helpful in future research. There are serious problems and challenges such as privacy and security, these challenges acts as the barricades in the smooth functioning of the social e-commerce. There are various opportunities identified in the literature which can help the organisations to gain attention towards incorporating the application of social e-commerce in the business operations. In future, it is predicted that there will be wide and vast research over the subject of social e-commerce and its pros and cons for the consumers and the business organisations. References Baghdadi, Y., 2013. From e-commerce to social commerce: a framework to guide enabling cloud computing.Journal of theoretical and applied electronic commerce research,8(3), pp.12-38. Cecere, L. and Owyang, J., 2010. The rise of social commerce.A Trail Guide for the Social Commerce Pioneer. URL: https://www. supplychainshaman. com/wpcontent/uploads/2010/11/rise_of_social_commerce_final. pdf, Stand,19, p.2013. Fija?kowski, D. and Zatoka, R., 2011, September. An architecture of a Web recommender system using social network user profiles for e-commerce. InComputer Science and Information Systems (FedCSIS), 2011 Federated Conference on(pp. 287-290). IEEE. Frutos, S.M., Giones, F. and Miralles, F., 2014, June. Social Media engagement as an e-commerce driver, a consumer behavior perspective. InInformation Systems and Technologies (CISTI), 2014 9th Iberian Conference on(pp. 1-6). IEEE. Huang, Z. and Benyoucef, M., 2013, July. User-centered investigation of social commerce design. InInternational Conference on Online Communities and Social Computing(pp. 287-295). Springer Berlin Heidelberg. Huang, Z., Yoon, S.Y. and Benyoucef, M., 2012. Adding social features to e-commerce. InProceedings of the Conference on Information Systems Applied Research ISSN(Vol. 2167, p. 1508). Lee, M.K., Cheung, C.M., Sia, C.L. and Lim, K.H., 2006, January. How positive informational social influence affects consumers decision of Internet shopping?. InSystem Sciences, 2006. HICSS'06. Proceedings of the 39th Annual Hawaii International Conference on(Vol. 6, pp. 115a-115a). IEEE. Liang, T.P. and Turban, E., 2011. Introduction to the special issue social commerce: a research framework for social commerce.International Journal of electronic commerce,16(2), pp.5-14. Linda, S.L.L., 2010. Social Commerce---E-Commerce in Social Media Context.World Academy of Science Engineering and Technology,72, pp.39-44. Lu, B., Fan, W. and Zhou, M., 2016. Social presence, trust, and social commerce purchase intention: An empirical research.Computers in Human Behavior,56, pp.225-237. Nadeem, W., Andreini, D., Salo, J. and Laukkanen, T., 2015. Engaging consumers online through websites and social media: A gender study of Italian Generation Y clothing consumers.International Journal of Information Management,35(4), pp.432-442. Pavlou, P.A., 2003. Consumer acceptance of electronic commerce: Integrating trust and risk with the technology acceptance model.International journal of electronic commerce,7(3), pp.101-134. Ronca, D., Calvanese, A. and Birtolo, C., 2013, March. A flexible framework for context-aware recommendations in the Social Commerce domain. InProceedings of the Joint EDBT/ICDT 2013 Workshops(pp. 105-110). ACM. Salvatori, L. and Marcantoni, F., 2015, July. Social commerce: A literature review. InScience and Information Conference (SAI), 2015(pp. 257-262). IEEE. Salvatori, L. and Marcantoni, F., 2015. SmartSocialMarket: A Social Commerce Architecture. Seedorf, S., Thum, C., Schulze, T. and Pfrogner, L., 2014. Social co-browsing in online shopping: the impact of real-time collaboration on user engagement. Turban, E., Lee, J.K., King, D., Liang, T.P. and Turban, D., 2009.Electronic commerce 2010. Prentice Hall Press. Vajapeyajula, A., Radhakrishnan, P. and Varma, V., 2015, December. Survey of Social Commerce Research. InInternational Conference on Mining Intelligence and Knowledge Exploration(pp. 493-503). Springer International Publishing. Wang, C. and Zhang, P., 2012. The evolution of social commerce: The people, management, technology, and information dimensions.Communications of the Association for Information Systems,31(5), pp.1-23. Wu, J., Xu, M., Mo, Z. and Liao, L., 2015. The research of design based on social commerce.International Journal of Social Science Studies,3(4), pp.157-165. Yang, C.C., Yang, H., Tang, X. and Jiang, L., 2012, August. Identifying implicit relationships between social media users to support social commerce. InProceedings of the 14th Annual International Conference on Electronic Commerce